MarketingHelp! Newsletter







BLAIR ENTENMANN, Marketing Guru

Over 30 years of success in the consumer durable and packaged goods manufacturing and marketing business:
  • Developed and executed over 350 business or marketing plans.

  • Developed and implemented over 1200 marketing / sales programs.

  • Developed and introduced over 100 new products.

  • Successfully negotiated over 20 licensing contracts.


Held key line management positions or key marketing staff positions at great marketing companies:
  • Coachmen RV Company, manufacturer of motorhomes and travel trailers as Salesman and Marketing Managers.

  • Ralston Purina, manufacturer of grain-based grocery products as Product Manager and Brand Director.

  • ConAgra, Inc., manufacturer of frozen food grocery products as Director of New Ventures.

  • Rent-A-Center, a specialty retailer of consumer durables with 1200 stores as Director of Marketing.

  • NordicTrack, Inc., a direct response exercise equipment manufacturer as Brand Director- New Products.


Has a diverse breadth and depth of industry experience in:
  • Manufacturing, Wholesaling, and/or Retailing of Consumer Durable Goods, Packaged Goods, and Services
    • Automotive
    • Construction
    • Education
    • Financial Services
    • Food
    • Hardware
    • Home Furnishings
    • Lawn & Garden
    • Medical Clinics
    • Property Management
    • Publishing
    • Pet Products/Services
    • Real Estate
    • Recreation Vehicles
    • Software
    • Sporting Goods
    • Telecommunications
    • Travel

  • Business-to-Business Products and Services
    • Consulting Firms
    • Corporate Training
    • Machine Shops
    • OEM Parts
    • Packaging
    • Software
    • Trade Associations

Has an excellent education background with a degree for each side of his brain:
  • B.S. Marketing - with highest honors from Ferris State University.

  • M.B.A. in Finance - with highest honors from Indiana University while teaching undergraduate marketing.